Monday, May 7, 2012

Cross-stitch Chartpacks

          Recently we have received questions about counted cross-stitch chartpacks. The major concern is are these photocopies of a booklet or leaflet. The answer is, in most cases, yes. Should this be cause for alarm, no, not at all. If you are purchasing from a reputable seller you can be assured that you are receiving an authorized copy from the designer or wholesaler.
          Let’s first understand what a chartpack is and why they are sold. A chartpack is a pattern consisting of either loose pages or one or more folded pages placed in a plastic ziplock or plastic bag with a hanging header card. Occasionally a designer will offer their patterns in chartpack form from the very beginning. We will see hardanger patterns sold this way as well as the traditional booklet form. Many other designers will offer reprints of an earlier published booklet or leaflet in chartpack form. It’s a great way to bring back an older, popular design at a reduced cost to them or just a smaller run.
          Buying a chartpack shouldn’t cause undo alarm. A quick checklist to help in your decision-making:
1)    Is the seller reputable? Do they have an excellent reputation and feedback?
2)    Does the seller have access to NEW charts from a wholesaler or direct from the designers?
3)    Is the seller open to how they acquired the chartpacks?
4)    Read the listing – does it mention chartpack?
While answers to these questions can help you decide whether you wish to purchase a chartpack, it shouldn’t be a deterrent. Even price shouldn’t be a determining factor. A reduced price shouldn’t be a red flag. Just as your grocery store has sales and price reductions, so will your online sellers. Loss-leaders, or products sold at cost or below, are an excellent way to get shoppers in the doors. For internet sales, it really isn’t any different. To offer a low-price on one item and hopefully the customer will purchase more at full-price. It’s just good business. A seller who purchases from a wholesaler or designer(s) can track their “new” purchased pattern stock back to the source. Most importantly, a seller who has cultivated an excellent reputation over many years will not jeopardize that for the sake of a few dollars made on a bootleg chartpack.
This is our understanding of chartpacks and hopefully will remove some of their mystery. If you have anything to add, please let us know.

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